Growth hacking is a relatively new marketing term, the basic idea of which is to find the most cost-efficient ways to help companies grow.
Put simply, growth hacking means using the best channels, media and messages and constantly keeping an eye out for new opportunities. In practice, growth hacking requires constant analysis, testing and optimization.
The aim of growth hacking is to achieve growth by using the marketing budget as efficiently as possible. In order to do this, we use the best digital marketing tools available to try out different approaches and find the ones that work best. For each of our clients, we also try to find a solution that is a perfect fit precisely for their company and line of business.
Social media marketing, search engine marketing and email marketing help you reach the target audience that is relevant to your company. Search engine optimization brings more visitors to your website while conversion optimization and inbound marketing help you convert those visitors into customers or leads.
If we had to sum up growth hacking into a few words, we would say that it comprises of creative, analytical marketing combined with technical know-how and concrete action.